Posts Tagged ‘Google’

Link Popularity and PageRank (PR) misconceptions

Saturday, March 6th, 2010

In this article I’ll try to demystify Link Popularity (which is also called SEO)and PageRank, or PR, clarify some common misconceptions and tell you how things work, in plain English, with facts and examples. Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. In plain English, if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier. Link Popularity is not specific to Google only, but was adopted by the vast majority of Search Engines. Link Popularity is only one of the many factors (good content, number of pages, text, anchors, internal links, static URLs, keywords, meta tags, and many, many others) that are used in calculating your place in a search result page (ultimately, this is what all of it is about - how findable you are in a search). PageRank (PR) is specific to Google and is a trademarked proprietary algorithm. There are many variables in the formulas used by Google, but PageRank is primarily affected by the number of links pointing to the page, the number of internal links pointing to the page within the site and the number of pages in the site. PageRank focuses strictly on the quantity of links and is directly influenced by the PageRank of the pages that are linked.

PageRank - as the name suggests - is specific to a web page, not to a web site. Every page on your site has a PageRank and every one is different, based mostly on your linking system. Generally - but not always - the goal is to achieve maximum PageRank on your main page, the one people hit when first entering your site. You can check the PR of a page by installing the Google toolbar in Internet Explorer (the “official” way), a PR checker extension in Firefox, or by using one of the many online utilities, such as the one at http://webhostingreviews4u.com/(which also checks Link Popularity and presence in DMOZ). In Google only, PageRank is one of the factors that influence Link Popularity. PageRank (PR), developed by Google founders Larry Page and Sergey Brin at Stanford University is considered to be the heart of Google's software. PageRank solves an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives and by the PR of web hosting New Zealand page which casts the vote.

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The Most Popular Pay-Per-Click Programs

Friday, February 26th, 2010

Unbeknown to most, there are tons of search engines out there, and a lot of them offer chances for you to advertise your business website and make money online. These are some of the top rated pay-per-click programs.  

Of course, the King of pay per click is Google AdWords. Google makes it intensely simple to line up an account and have your adverts up and running in just a few mins. Google offers extremely inclusive tutorials and and free tools to help newbies to Google Adwords. There’s an initial fee of $5 to line up an account and bids start at $0.01.

Yahoo! Search marketing preserves a highly professional, well maintained site. Yahoo! Basically pioneered the PPC search engine model in 1997, after seeing a need for a more targeted search website. The company first operated as GoTo and later changed to Overture. In 2005, it was rebranded as Yahoo! Search marketing. Yahoo’s main product is financed Search. This provides sponsored listings in search results on the Web’s top portals and search engines, reaching over eighty percent of net users. At the time of this article, Yahoo! Offers a $25 free credit when you sign up.

Microsoft adCenter ( MSN and Bing ) is the new player in the most highly rated pay per click programs, but it’s’s already making an impact and spending additional money on advertising than any of the other big search engines. You can enroll with just $5 and a few minutes of time. If you are spending $30 a day in search advertising you can use one of the Microsoft Media specialists help you plan, create, execute, and analyze your first adCenter campaign.

7Search is focused on serving website owners of “low profit margin” business classes that do not want to ( or can’t ) pay over ten cents per visitor. 7Search currently provides advertiser results for over 1.5 billion searches a month.

ABCSearch has been in business since 2001 and claims to be the world’s largest privately owned meta search engine. The company handles over three bill searches a month across its network of specialized engines and smaller search engines which offer lower budget online advertisers an affordable way to widen their PPC traffic efforts.

MIVA is a network of partner sites accounting for over two billion questions a month. When you open an account with this company, your ad can appear across the MIVA network, including sites like CNet.com, InfoSpace and WorldNews.
At the time of this article, you get $25 in your account when you join up with Miva.

Searchfeed.com provides online advertisers with an inexpensive, easily tracked method of generating sales leads.
Searchfeed offers unique campaigns for advertisers of all sorts and sizes and can support advertiser lists for various global market.

Marchex adhere hopes to provide shoppers with the most elaborate and pressing local services on the internet, offering its advertisers national presence as well as local impact.

Hopefully you may try some of the above top rated pay per click programs helpful in your web marketing campaigns.

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7 Ways To Drive Laser Targeted Traffic to Your Site

Saturday, February 13th, 2010

Today’s tip to earn money online:

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are particular net marketing techniques that you can use to induce more traffic to your site.

It’s not that web marketing techniques that adjust from industry to trade that build a distinction, however how you apply them to marketing your business.

The most necessary element of net promoting is to travel where your customers are. Simply as you wouldn’t promote gambling on a gardening web site, don’t promote product and services, your own or somebody else’s, or MLM where it’s not welcome.

What I’m saying is, don’t simply throw your product up anywhere. That’s not targeted traffic. To urge targeted traffic, you have to market where others are looking for what you’re offering. Targeted traffic is that the key to higher website conversion and additional sales.

Regardless of what you are promoting, these techniques can help you get additional traffic to your site, and building web site is crucial to your success irrespective of what business you are in.

Here are seven techniques I use to get more traffic to my sites:

1. Search engines.

Search engines are the simplest method I know of to be found on-line because simply about everybody uses the search engines. Though I don’t recommend that you rely solely on search engines as a manner for potential customers to seek out you, you must a minimum of get your website indexed. Individuals can’t notice you if you aren’t there.

2. Link exchanges.

Though linking isn’t as valuable because it once was, it’s still a good approach to market your site. By contacting web site house owners who have websites that complement your own, and then exchanging links with them, you’ll build referral traffic because linking is still considered to be an endorsement of your site.

3. Affiliate programs.

An affiliate program is where you permit others to push your website for a proportion of the profits of every sale. Although there are other ways in which to pay affiliates like per lead, pay per sale is the most common.

With an affiliate program, you give others an incentive for promoting your website, and this may also create it easier to get links back to your site.

4. Writing articles.

Of all the net promoting techniques I’ve tried, I’ve found this one to be the foremost effective. I’m sure it has one thing to with the actual fact that I like to jot down, and perhaps it’s easier for me.

What articles will do for you is help you build backlinks to your web site, establish you as an expert, and offer additional value to your business. You are giving your potential customers one thing up front.

If the thought of writing articles makes you cringe, attempt writing tip sheets, lists, or a how to. People love these types of articles as a result of they’re therefore simple to read.

5. Joint ventures.

Done correctly, a joint venture will be your price tag to fast money in your business. By seeking out others who have complementary websites, and giving them incentives to sell your merchandise, you can quickly increase your bottom line.

6. List building.

Although list building isn’t an internet promoting technique per se, it’s an vital part of building your business. List building allows you to recycle your traffic, build relationships, and increase your conversion to make more sales.

7. Recognize your market.

By knowing your market, you’ll understand how much products and services potential customers are trying for. Although it won’t help you raise visibility for your site, it can help you increase your conversions, and you’ll additional simply get to grasp your market by visiting forums on your topic, posting polls on your website, and studying alternative sites on your topic.

The most important factor to remember is to show your potential customers respect. Don’t spam them with offers. Build a relationship, and you’ll build traffic and make more sales.

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